Read this Q&A with a leading supply chain expert and discover how to adapt in an era of traceability and connectivity to become more efficient and data-driven.
Product traceability across the global supply chain is increasingly essential for consumer brands and food manufacturers to promote consumer safety, mitigate risk and gain real-time insight into product locations in warehouses and distribution centers. Digimarc for packaging supports these business needs with batch-lot and item-level traceability by applying serialized or custom identifiers and additional data, to product packaging with variable data printing (VDP).
“By digitizing each item as it is made in third-party production locations, brands achieve real-time visibility into manufacturing operations and the ability to execute track and trace initiatives at scale. Serialized Digimarc Barcode combined with the EVRYTHNG Product Cloud™, creates better control of supply chain integrity, and provides the data intelligence needed to operate with more efficiency and agility.”
“All of our customers print and mail millions of documents daily using various barcodes on a regular basis. Digimarc Barcode, due to its impressive robustness and imperceptibility, will replace the use of many standard barcodes and, more importantly, will open exciting new markets for our clients.”
Digimarc serialization can be applied using digital presses, laser etching systems and industrial inkjet devices. Digimarc supports consumer brands including farm fresh produce suppliers and fresh food/beverage manufacturers that utilize inkjet systems and are eager to meet sustainability and Agriculture 4.0 traceability goals.
Many manufacturing, warehouse and distribution environments utilize assembly lines and conveyor belts to automate their processes. Identifying items on the first pass is critical to accurate, real-time, automated decision making. Applying Digimarc identities to containers via inkjet printers provides data redundancy and a larger area to scan for improved read rates. Several Digimarc customers have reported as much as a 30 percent increase in first-pass read rates over Data Matrix and QR codes.
Compared with traditional UPC/EAN barcodes, DataMatrix or QR codes, Digimarc requires significantly less ink on product labels. This reduction in ink usage, by as much as 69 percent over DataMatrix, delivers meaningful savings on ink costs at scale when printing millions of labels annually.
Digimarc partners with Jet Letter, enabling Page Builder Pro software to support the variable generation of Digimarc at scale. Page Builder Pro is a highly flexible and scalable variable print solution for a variety of applications.