Read this Q&A with a leading supply chain expert and discover how to adapt in an era of traceability and connectivity to become more efficient and data-driven.
Take your sales and supply chain management to the next level with Digimarc Barcode, an advanced barcode supporting modern packaging design. The machine-readable Digimarc Barcode can contain the same data as UPC/EAN symbols or carry similar information to QR and DataMatrix codes. Digimarc Barcode outdoes the rest by also communicating custom content to consumers’ mobile devices. Most importantly, Digimarc Barcode is a seamless element of the packaging artwork itself, unobtrusively doing more for your brand than visible codes can.
Packaging with Digimarc Barcode makes detection with retail handheld and fixed scanners easier. Cashiers don’t need to search for a UPC barcode, which speeds the checkout process, reduces repetitive motion injuries and frees cashiers to talk more with shoppers.
Digimarc Barcode can contain data beyond the GTIN or SKU number, allowing for more accurate supply chain management. High-speed inspection systems that identify Digimarc Barcode become more effective at matching, filling, and tracking parts.
Digimarc makes precise adjustments to the intensity of colors in the package artwork to make a unique machine-readable identifier. The artwork is the barcode, easily scanned, and providing designers with more space on the product to promote the brand.
The global barcode standard organization, GS1, created the UPC and today maintains the identity for products and materials. GS1 US and GS1 Germany have now adopted Digimarc Barcode technology.