Read this Q&A with a leading supply chain expert and discover how to adapt in an era of traceability and connectivity to become more efficient and data-driven.
The Digimarc Platform delivers data redundancy that makes automatic identification of certain packaging components easier during manufacturing. This could improve accuracy rates for in-line inspection systems to read labels with alternatives such as Data Matrix codes, especially on difficult shapes such as cylinders. The solution includes Digimarc Barcode for packaging with extended data for parts numbers, and Digimarc Discover software, which enables scanning by inspection system cameras and even consumer smartphones.
Food recalls cost $10 million in direct costs alone, according to the Grocery Manufacturers Association. The Digimarc Platform can help reduce manufacturing errors for consumer brands, supporting better quality control, cost containment and protecting or increasing profit margins.
Digimarc Barcode contains traditional UPC/EAN barcode information plus extra custom data. This capability enables manufacturers to include asset identification numbers for artwork versions and other purposes. Digimarc enables manufacturers to automatically verify these numbers are correct on front-and-back labels or cartons and lids, helping reduce mismatch errors that cause costly product recalls, lawsuits and erosion of consumer trust.