Powerful, connected packaging

Digimarc delivers more reliable and efficient barcodes on product packaging and hang tags, leveraging GS1 global product identification standards.

The universal barcode

Take your sales and supply chain management to the next level with Digimarc Barcode, an advanced barcode supporting modern packaging design. The machine-readable Digimarc Barcode can contain the same data as UPC/EAN symbols or carry similar information to QR and DataMatrix codes. Digimarc Barcode outdoes the rest by also communicating custom content to consumers’ mobile devices. Most importantly, Digimarc Barcode is a seamless element of the packaging artwork itself, unobtrusively doing more for your brand than visible codes can.

Easy checkout

Supply chain efficiency

More product information

Packaging with Digimarc Barcode makes detection with retail handheld and fixed scanners easier. Cashiers don’t need to search for a UPC barcode, which speeds the checkout process, reduces repetitive motion injuries and frees cashiers to talk more with shoppers.


Digimarc Barcode can contain data beyond the GTIN or SKU number, allowing for more accurate supply chain management. High-speed inspection systems that identify Digimarc Barcode become more effective at matching, filling, and tracking parts.


Along with giving shoppers access to brand-generated content via their mobile devices, Digimarc Barcode allows store associates to get up-to-date inventory information and communicate accurately and quickly to shoppers the availability of a particular product.

In Depth

The Artwork is the Barcode

Supporting the Standards

A Common Framework

Digimarc makes precise adjustments to the intensity of colors in the package artwork to make a unique machine-readable identifier. The artwork is the barcode, easily scanned, and providing designers with more space on the product to promote the brand.


The global barcode standard organization, GS1, created the UPC and today maintains the identity for products and materials. GS1 US and GS1 Germany have now adopted Digimarc Barcode technology.


Digimarc Barcode reinvents the representation of data behind common barcodes, including: EAN-8, UPC-A, UPC-E, EAN-13; and ITF-14. DataBar and DataMatrix benefit from Digimarc Barcode carrying industry standard identifiers. We support GS1 Global Trade Item Number (GTIN) and specific application identifiers. Similar to QR codes, Digimarc Barcodes can link to webpages when scanned.


New Research: Mislabeled Packaging Increasingly Common

A survey of manufacturers revealed that 80% expect mislabeled packaging on their production lines during the year. In addition, more than half of manufacturers report their lines are shut down for mislabeled products at least once a month.

How Brands Can Boost Supply Chain Efficiency

Read this Q&A with a leading supply chain expert and discover how to adapt in an era of traceability and connectivity to become more efficient and data-driven.

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